Juice Gee tells us about her company, from what she thinks about streetwear becoming more 'fashionable' to her essentials for festivals!
We haven’t seen you since the photoshoot, have you been busy?
JG: yeah!! haha I'm always busy... it's been non stop between working and festivalling, we did Sneaks and Peaks recently and we have Crepe City coming up this weekend!
How are you finding juggling your job with Topshop along with your company ‘Small Feet Big Kicks’?
JG: It's a hard struggle... I find myself always being quite tired... so I have to try to push myself to stay awake that bit longer! Luckily I have a good team that work with me.. but I do wish I could spend more time on SFBK to be honest!
For those who don’t know, Jess co-runs a company called ‘Small Feet Big Kicks’ where she sells trainers for us smaller footed people! We definitely agree with the moto “why should you have to have big feet to have nice shoes?” Is this the reason you started the company?
JG: “why should you have to have big feet to have nice shoes?” - pretty much sums it up in one! Since I've been in to trainers I've had girls asking me where my kicks were from and could I help them find some... so it just seemed like the next best move to start somewhere that was created for that purpose!
Do you find the trainer market has become a lot more popular within the last couple of years?
JG: Yes definitely. There has been a massive boom in the trainer industry in the last few years, which is great for everyone. The market has opened up a lot more to the smaller footed peoples! Hopefully it will last :)
A lot of high street fashion stores now sell trainers within their walls, do you believe this is a positive or negative thing?
JG: I suppose it is a bit of both! I think it's cool the industry is being more open and welcoming a larger audience, as it makes trainers a lot more accessible. But at the same time, because trainers are being brought out quicker than I can say 'BOOM' the quality isn't as good as it was. It also means that the 'trainer/streetwear culture is getting lost, as every other person now is wearing generic releases and obvious streetwear brands like Obey, and Supreme.
We know you have a good couple of hundred pairs, we saw the IKEA advert! Do you have a favourite pair?
JG: I always get asked this question, and it's always hard for me to answer!
So I always just go with my favourite pair for comfort which are, my Nike SB 'Twin peaks' - they have moulded to my foot, and are so comfy I bought a second pair!
Following your Instagram we can see that you have such a unique style, can you explain it to us?
JG: My style is hard to explain. I suppose it's an ecclectic mix of streetwear and quirky prints. I'm a bit of a tomboy, so I love menswear, mens sportswear and oversized baggy styles. And of course topped off with a pair of trainers! :)
Do you have a favourite brand or shop that you buy into?
JG: I don't really shop in actual shops to be honest, most of everything I wear is found on ebay, charity shops, or bootsales. I do love Monki though! I discovered that shop about 4 years ago as one of my best friends lives in sweden and I was happy when it came to london, but pissed at the same time that my gem was going to be discovered by everyone!! haha
Streetwear brands I love are Stussy and Alife - I also have a lot of tees from small companies - I like to support other peoples/friends brands a lot!
If a friend called you and told you they were taking you to Boomtown festival in 10 minutes, what essentials would you pack?
- All Black AM90s
- A bag of bindis, gems and glitter
- Some kind of headwear
- Sequin/trashy hot pants/shorts
- Quirky print jumpsuit
- A baggy oversized top either tiedye, or bright colours
- My battery powered fairy lights
HAHA, battery powered fairy lights, amazing! We fell in love with the picture of you with the red smoke behind, as you can see it on most of our banners! How did you find the photoshoot with Tom Barnes?
JG: I loved it! It was chilled and so much fun.... all the colours worked so well! The pictures came out great. Although I'm a bit awkward and camera shy especially nexts to the likes of pros, El and Kitty! haha It was a good day! :)
Not at all you were a natural. Any thoughts on the brand? Favourite items?
JG:I love the brand! I love tie dye and anything with good prints as I specialised in print for my textile degree! I love the bubblegum tie dye dress/body!
Our last question for your wonderful self, what are your goals for the future?
JG: Venture into something more creative job wise... start saving properly and go travelling, keep things moving with SFBK!
Check out Juice Gee's company Small Feet Big Kicks Here