Juice Gee tells us about her company, from what she thinks about streetwear becoming more 'fashionable' to her essentials for festivals!
Enjoy!
Hey Jess!
JG: yo!!!
We haven’t seen you since the photoshoot, have you been busy?
JG: yeah!! haha I'm always busy...
it's been non stop between working and festivalling, we did Sneaks and Peaks
recently and we have Crepe City coming up this weekend!
How are you finding juggling your job with Topshop along with your
company ‘Small Feet Big Kicks’?
JG: It's a hard struggle... I find
myself always being quite tired... so I have to try to push myself to stay
awake that bit longer! Luckily I have a good team that work with me.. but I do
wish I could spend more time on SFBK to be honest!
For those who don’t know, Jess co-runs a company called ‘Small Feet Big
Kicks’ where she sells trainers for us smaller footed people! We definitely
agree with the moto “why should you have to have big feet to have nice shoes?”
Is this the reason you started the company?
JG: “why should you have to have big
feet to have nice shoes?” - pretty much sums it up in one! Since I've
been in to trainers I've had girls asking me where my kicks were from and could
I help them find some... so it just seemed like the next best move to start
somewhere that was created for that purpose!
Do you find the trainer market has become a lot more popular within the
last couple of years?
JG: Yes definitely. There has been a
massive boom in the trainer industry in the last few years, which is great for
everyone. The market has opened up a lot more to the smaller footed peoples!
Hopefully it will last :)
A lot of high street fashion stores now sell trainers within their
walls, do you believe this is a positive or negative thing?
JG: I suppose it is a bit of both! I
think it's cool the industry is being more open and welcoming a larger
audience, as it makes trainers a lot more accessible. But at the same time,
because trainers are being brought out quicker than I can say 'BOOM' the
quality isn't as good as it was. It also means that the 'trainer/streetwear
culture is getting lost, as every other person now is wearing generic releases
and obvious streetwear brands like Obey, and Supreme.
We know you have a good couple of hundred pairs, we saw the IKEA
advert! Do you have a favourite pair?
JG: I always get asked this question,
and it's always hard for me to answer!
So I always just go with my favourite pair
for comfort which are, my Nike SB 'Twin peaks' - they have moulded to my foot,
and are so comfy I bought a second pair!
Following your Instagram we can see that you have such a unique style,
can you explain it to us?
JG: My style is hard to explain. I suppose
it's an ecclectic mix of streetwear and quirky prints. I'm a bit of a tomboy,
so I love menswear, mens sportswear and oversized baggy styles. And of course
topped off with a pair of trainers! :)
Do you have a favourite brand or shop that you buy into?
JG: I don't really shop in actual shops
to be honest, most of everything I wear is found on ebay, charity shops, or
bootsales. I do love Monki though! I discovered that shop about 4 years ago as
one of my best friends lives in sweden and I was happy when it came to london,
but pissed at the same time that my gem was going to be discovered by
everyone!! haha
Streetwear brands I love are Stussy and
Alife - I also have a lot of tees from small companies - I like to support
other peoples/friends brands a lot!
If a friend called you and told you they were taking you to Boomtown
festival in 10 minutes, what essentials would you pack?
JG:
- All Black AM90s
- A bag of bindis, gems and glitter
- Some kind of headwear
- Sequin/trashy hot pants/shorts
- Quirky print jumpsuit
- A baggy oversized top either tiedye,
or bright colours
- My battery powered fairy lights
- BUMBAG
HAHA, battery powered fairy lights, amazing! We fell in love with the
picture of you with the red smoke behind, as you can see it on most of our
banners! How did you find the photoshoot with Tom Barnes?
JG: I loved it! It was chilled and so
much fun.... all the colours worked so well! The pictures came out great.
Although I'm a bit awkward and camera shy especially nexts to the likes of
pros, El and Kitty! haha It was a good day! :)
Not at all you were a natural. Any thoughts on the brand? Favourite
items?
JG:I love the brand! I love tie dye and
anything with good prints as I specialised in print for my textile degree! I
love the bubblegum tie dye dress/body!
Our last question for your wonderful self, what are your goals for the
future?
JG: Venture into something more creative
job wise... start saving properly and go travelling, keep things moving with
SFBK!
Check out Juice Gee's company Small Feet Big Kicks Here
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